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50 YR HIP HOP

Notorious B.I.G., AKA "Frank White" wrap artist and legend's son, Chris Wallace, teams up with Santa Cruz Shredder to commemorate the 50 year anniversary of hip-hop!

Chris "CJ" Wallace Quote:

"Reflecting on the partnership, Christopher "CJ" Wallace shared, "I have been a huge fan of Santa Cruz Shredder since I started using their grinders about 10 years ago... Having Frank White be part of the work Matt and Berner are doing to create the best grinders in the world just made sense as part of our celebration of 50 years of Hip Hop."

Marking the 50th anniversary of hip-hop, famed cannabis accessories maker Santa Cruz Shredder has partnered with Frank White—a brand owned by Biggie's son, fashion icons Willie Mack and Todd Russaw—to launch a limited-edition capsule collection of grinders and other accessories. The collaboration seeks to fuse the legacies of hip-hop royalty and unmatched craftsmanship in the world of herb grinders.

"We only work with the best-in-class companies who share our vision and commitment to the highest quality products. Matt, Berner, Don and the team at Santa Cruz have built a world-class brand, manufacturing the best products. They have global distribution that will allow us to supply a growing demand for premium hemp and cannabis accessories to new markets in the U.S. and globally," said Willie Mack, co-founder and CEO of Frank White.

Excerpt from article: Forbes
Quotes by S.C.S. x Frank White
Forbes Article Author: Javier Hasse
The full article can be read here

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